Images via Bloomicon, Jacob Lund, Wildrabbit, and PureSolution. Don’t forget to use hues that match your brand identity to ensure consistency across all marketing materials. To make sure the two don’t compete, use a subtle gradient or solid color overlay on top of a black and white image to add some visual interest without overpowering the newsletter’s message. Working with both imagery and important pieces of text can be difficult to balance. If you’re designing a newsletter for a specialized agency or firm, it’s best to provide a description of the agency, along with its specialties. Used Montserrat, Amarillo, and Abril Fatface fonts. Even better, establish a sense of urgency to convince the viewer they need to check out your exclusive sale right away. Instead of “read more” or “click here,” create a CTA button that is actionable and clear. When advertising an exclusive sale, engage the viewer with eye-catching visuals and a specific call-to-action button. Sales and discounts are a surefire way to capture your reader’s attention. Images via Minerva Studio, ASDF_MEDIA, Pressmaster, and Happy Art. Give viewers a brief introduction to your business by providing clear and concise pages on who you are and what you do, along with educational resources to establish a sense of authority. In addition to boosting your business’s credentials, make sure you have multiple means of contact and direct links to your website. Read on to become inspired by nine different email newsletter examples made for different industries and for different purposes, along with expert tips on making the most of your own layout.Įmail newsletters aren’t exclusive to sales and new products they can also be used to promote services by advertising a firm’s credentials and achievements. In addition to an email’s content, there are multiple styles, layouts, color schemes, images, and typography to consider when designing newsletters.ĭesigning a newsletter can be overwhelming to those who are just starting out. This convenient and effective marketing method engages customers by compiling sales information, new products, blog content, or helpful services.Ī newsletter isn’t just a simple summary of relevant information it takes time to carefully craft the visuals, message, and intent of the newsletter. Marketing a brand through engaging emails helps to acquire customers and increase overall sales. As businesses and brands dive into email marketing, they typically begin with a standard newsletter.
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